Web Analytics
Web analytics is the process of gathering and analyzing your web content’s data in order to glean meaningful information about how your site is being utilized by your users. There are plenty of Web analytics applications out there. We specialize in industry leaders such as Webtrends, Coremetrics, Omniture, Google and Yahoo analytic tools. Any company that is serious about establishing a profitable business must pay great attention to their site statistics and conversion rate. Your analytics contain a wealth of information that unlock the secrets of your customers behavior and site efficiency.
Adapting your business to the clues for which the data provides is crucial in growing sales and boosting conversion. Ironically however, most online businesses neglect this aspect - as resources to gather, analyze, and understand web analytics are not viewed as a priority. Nothing could hamper your online business more. 9Geek helps enterprises understand the meanings behind their metrics, identifying existing site trends, and set plans into action to improve the business. No matter your analytics platform, we can help you get more value out of it. We follow a structured methodology to uncover intelligence into the following areas:
Navigation and Taxonomy
How do users navigate your lead generation site or eCommerce store. What types of paths and progressions take place? This information is fundamental in increasing the overall effectiveness of your design.
Marketing Returns
How are campaigns performing. How does traffic from one channel compare to others? Is the business maximixing online ROAS (return on ad spend)?
Scenarios
How do different visitor segments perform when presented with alternative creatives and promotions? What types of incentives resonate with customers?
Search
How is site search currently being used within your site? Is it helping users quickly and easily identify what they are looking for?
Content
What categories, sub-categories, and products are gaining traffic traction? How are these categories performing in comparison?
To not be proactive in measuring how your website performance is like doing business blind folded. Contact us to discuss how we can help you properly leverage your web analytics and get your online business driving higher returns.
